Drive brand conversion along the purchase journey
People experience brands across an ever-growing range of touchpoints.
So how do you identify those precise moments along the path to purchase which influence shoppers most and drive sales conversion?
We help you power up your shopper marketing to create impact in the mind and in the market, and deliver extraordinary growth for your brand.
Influencing shoppers on the path to purchase
Shopper journey, linking the 6Ws (Who, When, Where, What, Why, hoW) with the touchpoints that drive purchase decisions – in and outside the store maps the path of the shopper
Activating category growth and influencing shoppers
Shopper Decisions identifies how shoppers make decisions through the purchase journey. It delivers category growth by improving ease of shopping, and brand growth via improved communications at the moment of choice.
Finding brand and category growth in eCommerce
eCommerce Decisions helps you influence shoppers and increase online sales by identifying moments of opportunity and vulnerability in eCommerce.