Brand guidance systems

Make better, faster decisions to grow your brand

Our approach provides a holistic way to inform brand management.

In our Brand Guidance Systems we connect brand expertise, data and predictive analytics so you can take actions of impact.

From optimising campaign effectiveness to staying ahead of emerging consumer trends and competitor activity ; it’s a totally holistic solution

Brand guidance systems:

  • Provides robust KPIs validated to business performance via an interactive dashboard
  • Different modules available for deeper diagnostics on campaigns, touchpoints, media mix, brand positioning
  •  Can integrate survey, social, search and  digital data for fast, actionable insight
  • Analytical and simulation capabilities to help you learn from the past and project the future
  • Advice from leading brand and communications experts




Mila Grigorova

Brand and Innovation Lead

Anton Valkovski

Brand and Innovation Lead

Brand Tracking

Build an agile brand guidance system, using validated metrics and extensive benchmarks