Building Irresistible Brands

Irresistible brands have a magnetic appeal that evokes powerful consumer desire in the moment, which makes choosing them inevitable.

NeedScope’s unique models and tools unlock the layers of needs and brand image to help you build irresistible brands that drive strategic and competitive advantage.

Questions that NeedScope can answer:

  • Is my brand irresistible – and how can I improve its irresistibility?
  • How can I optimise my brand or product portfolio?
  • Are there unmet consumer needs my brands could address?
  • What are the moments that matter most to consumers , to activate my brand ?

Key benefits of using NeedScope:

  • Understands and measures the emotion driving brand choice
  • Evaluates your brand and competition against the 8 proven drivers of irresistibility
  • Sizes the best opportunities for your brand to be irresistible
  • Develops a strategy and clear action plan to exploit these opportunities




Mila Grigorova

Brand and Innovation Lead

Stefina Madjarova

Qualitative Lead

Optimise Brand Positioning

Create brands with a sharp, differentiated and consistent positioning