Shopper Journey

Influencing shoppers on the path to purchase

Shoppers’ choices  are influenced by their relationship with the brand. But, when the brand experience fails to extend into the point-of-sale, brands see their hard-won place in consumers’s minds eroded when it comes to strong sales performance.

Shopper Journey helps you identify the precise moments of decision making to influence shoppers, to set direction on activating opportunities for brand and category growth – whatever the channel.

Questions Shopper Journey can answer:

  • How can I influence shoppers along the purchase journey?
  • Triggers and barriers to activate or overcome to increase sales conversion?
  • Which channels and retailers to focus on to activate sales?
  • Which needs and occasions drive purchase?

Key benefits of using Shopper Journey:

  • Identifies the best opportunities for sales growth by category, channel, customer and brand
  • Provides a clear activation plan
  • Models touchpoint sales impact
  • Our shopper experts worldwide bring together the latest thinking




Anton Valkovski

Brand and Innovation Lead

Retail & Shopper Analytics

Get an insights-based roadmap to category growth, based on the future of the shopper