Prioritising winning concepts
To identify winning concepts, it is essential to understand their ability to drive top-line business growth, not just their potential to succeed in market.
Questions that Concept eValuate can answer:
- Which concepts generate strong consumer interest?
- Which concepts will drive business growth?
- How can concept potential be optimised?
- Which ideas should I progress, and which should I prioritise?
Key benefits of using Concept eValuate:
- Doubles the accuracy of identifying new product ideas that will drive top-line growth
- Benchmarks provide clear guidance on whether concepts are good enough
- Provides clear direction on concept optimisation
- Early Adopter analysis ensures you don’t kill bold, breakthrough ideas