Our expertise

Full scope of marketing research data and insights

Brand

  • Brands positioning , segmentation, value
  • Brand Guidance tracking and programs with actionable insights to drive brand growth

Advertising & Communication

  • Creative pre- post testing

Media

  • Media usage & media mix efficiency
  • Social media listening

Digital and UX

Customer Experience

  • Customer relationship &  experience management programs
  • Employee satisfaction

Innovation  

  • Concept & Product development & testing; brand portfolio optimization
  • Pricing and Packaging
  • Creative

Shopper Surveys

  • Shopper insights – channel, categories, brand decisions
  • In-store communications (promotions & activations)

Retail Monitoring

  • Traditional  & Modern trade outlets for category & brand distribution
  • Price & In store merchandising

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