Omnibus allows monitoring trends in a cost efficient way…

  • It is a syndicated (multi-client) survey of general population , typically aged 15+ or 18+, or  18-64
  • Frequency is variable from weekly to bi-monthly for the countries, with sample size per wave  500 or  1000
  • Data collection method can be face-to-face, CATI or CAWI for markets with high internet users penetration among General public
  •  Sample is nationally representative by key demographic factors, such as a age, gender, residence type, key regions, and some other factors
  • B2B target audience is also possible

Omnibus service allows exploring a representative national target and is good to monitor basic facts of awareness, attitudes and behavior of consumers/ citizens.