Omnibus allows monitoring trends in a cost efficient way…
- It is a syndicated (multi-client) survey of general population , typically aged 15+ or 18+, or 18-64
- Frequency is variable from weekly to bi-monthly for the countries, with sample size per wave 500 or 1000
- Data collection method can be face-to-face, CATI or CAWI for markets with high internet users penetration among General public
- Sample is nationally representative by key demographic factors, such as a age, gender, residence type, key regions, and some other factors
- B2B target audience is also possible
Omnibus service allows exploring a representative national target and is good to monitor basic facts of awareness, attitudes and behavior of consumers/ citizens.