Our expertise

Full scope of marketing research data and insights

  • Brand
    • Brands positioning , segmentation, value
    • Brand Guidance tracking and programs with actionable insights to drive brand growth

    Advertising & Communication

    • Creative pre- post testing

    Media

    • Media usage & media mix efficiency
    • Social media listening

    Digital and UX

    Customer Experience

    • Customer relationship &  experience management programs
    • Employee satisfaction

    Innovation  

    • Concept & Product development & testing; brand portfolio optimization
    • Pricing and Packaging
    • Creative

    Shopper Surveys

    • Shopper insights – channel, categories, brand decisions
    • In-store communications (promotions & activations)

    Retail Monitoring

    • Traditional  & Modern trade outlets for category & brand distribution
    • Price & In store merchandising

    Omnibus service