Full scope of marketing research data and insights
- Brand
- Brands positioning , segmentation, value
- Brand Guidance tracking and programs with actionable insights to drive brand growth
Advertising & Communication
- Creative pre- post testing
Media
- Media usage & media mix efficiency
- Social media listening
Digital and UX
Customer Experience
- Customer relationship & experience management programs
- Employee satisfaction
Innovation
- Concept & Product development & testing; brand portfolio optimization
- Pricing and Packaging
- Creative
Shopper Surveys
- Shopper insights – channel, categories, brand decisions
- In-store communications (promotions & activations)
Retail Monitoring
- Traditional & Modern trade outlets for category & brand distribution
- Price & In store merchandising
Omnibus service