Building winning market scenarios
The optimum combination of price and features is essential for successful products and services.
ValueManager is our solution for value-based portfolio and price optimisation. It uses the latest discrete choice modelling techniques to reveal the features consumers value – and the price they are prepared to pay.
Methodology and deliverables are customized to be relevant to sector – FMCG Vs services and durables.
The adaptive approach and state-of-the-art simulator identify the impact of different product configurations and price points, so you can develop winning market scenarios and drive incremental growth.
Questions that ValueManager can answer:
- Which of my product’s features do consumers really value?
- Which product additions and renovations can add more value for consumers – and drive incremental growth for my business?
- What price points are consumers prepared to pay for different product configurations?
- How can I optimise product and pricing for incremental growth?
Key benefits of using ValueManager:
- Our ‘what-if’ market simulations help you maximise competitiveness and predict business impact
- Improves market share predictions of different product and price combinations
- Predicts the incremental growth or loss of potential changes to your product and price configurations
- Adaptive interviewing saves time and provides better data
