Building winning market scenarios

The optimum combination of price and features is essential for successful products and services.

ValueManager is our solution for value-based portfolio and price optimisation. It uses the latest discrete choice modelling techniques to reveal the features consumers value – and the price they are prepared to pay.

Methodology and deliverables are customized to be relevant to sector – FMCG  Vs services and durables.

The adaptive approach and state-of-the-art simulator identify the impact of different product configurations and price points,  so you can develop winning market scenarios and drive incremental growth.

Questions that ValueManager can answer:

  •  Which of my product’s features do consumers really value?
  •  Which product additions and renovations can add more value for consumers – and drive incremental growth for my business?
  •  What price points are consumers prepared to pay for different product configurations?
  •  How can I optimise product and pricing for incremental growth?

Key benefits of using ValueManager:

  •  Our ‘what-if’ market simulations help you maximise competitiveness and predict business impact
  •  Improves market share predictions of different product and price combinations
  •  Predicts the incremental growth or loss of potential changes to your product and price configurations
  • Adaptive interviewing saves time and provides better data




Anton Valkovski

Brand and Innovation Lead

Product, Portfolio & Price Optimisation

Maximise the competitiveness of your portfolio.