UX testing

A qualitative solution for human-centered design

We create a meaningfully different UX proposition that fits within the consumer and brand ecosystem by combining cultural and human understanding with our brand and innovation expertise throughout the UX journey.

We offer expertise and solutions which combine the best of:  ​

  • Science: behaviour science and economics, ethnography, psychology, cognitive sciences, semiotics​
  • Tools and frameworks: agile design frame, design-thinking framework, innovation canvas, human-centric design ​
  • Kantar solutions: NeedScope, Moment maps, Spotlight, i-Witness, etc.​
  • Specially set UX lab at Kantar office in Sofia​, eye tracking solutions
  • Experienced UX team 




Stefina Madjarova

Qualitative Lead