Identifying winning initiatives to drive sales at the point of sale
Many point-of-sale initiatives are launched without a full understanding of how they will perform in the real online or offline store context. Shopper Tester uses virtual reality environments (for bricks and mortar) or web cloning (for eCommerce) to replicate the moment of purchase, and provide genuine understanding of shopper behaviour in-store. It reveals unconscious triggers and habitual patterns to generate insights for growth from both new and existing buyers.
Questions that Shopper Tester can answer:
How can I drive growth by improving the performance of in-store shopper executions – online and offline?Does my packaging have the right visual cues to be easily found?Do my point-of-sale materials engage and deliver the required message?What is the optimal shelf layout to facilitate navigation and drive conversion?
Key benefits of using Shopper Tester:
Robust approach and KPIs that reflect real shopper behaviour
Draws on behavioural economics principles to help you influence new and existing buyers
Virtual reality environments and web cloning let you test and re-test quickly and cost-effectively