Public opinion polling

Knowing public opinion well is at the core for effective public communication.
We explore to guide strategy and evaluate public campaigns :
- Define relevant audiences – general public & specific social & professional groups
- Test campaign message(s) pre-campaign
- Evaluate Media channels mix
- Analyze campaign impact (reach, recall, attitude) by pre-and post-campaign study and data
Key benefits of using our public communications research and advisory:
- Expertise in Digital behavior of people, in a comparative EU and global framework
- Institutional and corporate reputation studies
- Public opinion data for more than two decades