Public opinion polling

Knowing public opinion well is at the core for effective public communication.

We explore to guide strategy and evaluate public campaigns :

• Define relevant audiences – general public & specific social & professional groups
• Test campaign message(s) pre-campaign
•  Evaluate Media channels mix
• Analyze campaign impact (reach, recall, attitude) by pre-and post-campaign study and data

Key benefits of using our public communications research and advisory:

• Expertise in Digital behavior of people, in a comparative EU and global framework
• Institutional and corporate reputation studies
• Public opinion data for more than two decades