Public opinion polling

Public opinion polling

Knowing public opinion well is at the core for effective public communication.

We explore to guide strategy and evaluate public campaigns :

  • Define relevant audiences – general public & specific social & professional groups
  • Test campaign message(s) pre-campaign
  •  Evaluate Media channels mix
  • Analyze campaign impact (reach, recall, attitude) by pre-and post-campaign study and data

Key benefits of using our public communications research and advisory:

  • Expertise in Digital behavior of people, in a comparative EU and global framework
  • Institutional and corporate reputation studies
  • Public opinion data for more than two decades




Marchella Abrasheva

Regional Managing Director

Lilia Stankova

Deputy Managing Director