Increasing penetration by attracting the most profitable new customers
Attracting new customers and taking market share from the competition is an obvious growth opportunity. However, the question of which consumers to target, and how to target them, is a complex business. Consumer behaviour and brand choice can be habitual or highly considered, rational or emotive. A precise understanding of how people approach decisions in your category is vital to winning new customers profitably.
Kantar TNS develops solutions to deliver just such an understanding, with precision growth strategies that identify the most valuable opportunities, and the most effective approaches to them.