Idea eValuate

You need to screen ideas at the same pace as their generation

Idea eValuate quickly shortlists the ideas with the most potential, for developing a good concept, and drive meaningful difference for the brand.

It measures responses to get closer to the reality of purchase behaviour, via measuring time of response – faster decision shows stronger associations in their minds.

When you need to:

  • Know which ideas will have the strongest appeal to most people
  • See how well people understand and respond to your ideas
  • ¬†Understand the intuitive strengths of your proposition to maximise potential
  • ¬†Profile your target audience for seamless in market activation

Why Idea eValuate?

  • It balances intuitive Type 1 and rational Type 2 thinking to evaluate true appeal
  • Fast and actionable direction on how to improve your ideas for the right audiences
  • Test ideas in any format including images, gifs, social posts or just text




Mila Grigorova

Brand and Innovation Lead

Idea Development & Screening

Finding and nurturing the right idea early, and getting to market fast