You need to screen ideas at the same pace as their generation
Idea eValuate quickly shortlists the ideas with the most potential, for developing a good concept, and drive meaningful difference for the brand.
It measures responses to get closer to the reality of purchase behaviour, via measuring time of response – faster decision shows stronger associations in their minds.
When you need to:
- Know which ideas will have the strongest appeal to most people
- See how well people understand and respond to your ideas
- Understand the intuitive strengths of your proposition to maximise potential
- Profile your target audience for seamless in market activation
Why Idea eValuate?
- It balances intuitive Type 1 and rational Type 2 thinking to evaluate true appeal
- Fast and actionable direction on how to improve your ideas for the right audiences
- Test ideas in any format including images, gifs, social posts or just text