Future View

Maximise the future potential of brands

FutureView combines early adoption theory with influence to identify people who switch to new products early and influence other consumers with their views.

When you need to:

  • Understand how consumers will change their expectations in future, how will the category develop
  • Understand your own brands’ potential to grow and what to do to gain momentum
  • Discover which new concepts and products have the most potential if launched
  • Create advertising accounting for changing tastes and dynamics

Why FutureView?

  • Short survey that can easily be added into any existing research programme
  • Easy to understand segmentation can be seamlessly incorporated into almost any analysis
  • Avoid neglecting concepts with future potential, which currently don’t seem relevant enough




Mila Grigorova

Brand and Innovation Lead

Market & Category Understanding

Build and grow your brand through a deep understanding of the market