Social-web-inspired design enables easy and intuitive interaction
Digital Ethnographies help to fully immerse in consumers’ lives. Rooted in anthropology and made possible by technology, this approach let us ‘live with consumers’ over an extended period of time, providing the critical context needed to inform decisions.
Social-web-inspired design enables easy and intuitive interaction. The agile nature of digital reduces logistic challenges + the researcher’s critical thinking = deep insights in an efficient, expedited manner