Customer Analytics

Extract better value per Customer and increase loyalty

Customer Analytics maximises customer value by blending cutting-edge analytics, deep human understanding, and powerful technology to better understand customers.

It helps our clients:

  • Use our transactional, behavioural, and attitudinal data to understand motivations and make meaningful connections.
  • Deliver targeted and relevant customer communications by applying cutting edge analytics techniques to personalise communications, for superior engagement and retention.
  • Measure customer responses to marketing tactics to assess which activities are generating higher satisfaction and ROI.




Silviya Simeonova

Customer Experience and Analytics Lead

CX Value Analytics

Explore links between CX metrics and real business outcomes such as sales and customer loyalty.