Cultural insights

Embed cultural insights into your innovation process

We help you understand people’s needs, aspirations and frictions in the moments that matter, and size the opportunities

Brands that understand and use culture have more effective conversations and long-lasting relationships with consumers.

To create innovation that stands out we must aim for insight that is rich in cultural value

Cultural strategy is a powerful blend of cultural analysis, semiotics, and trends.

It draws insight from culture to deliver actionable brand consulting and innovation.




Stefina Madjarova

Qualitative Lead

Human & Cultural Insight

Bring a brand purpose to life in a way that is culturally relevant