Monitor your brand
Decision-ready data is available in a dashboard of short-term measures enabling course correction now, and an overview on the long-term trajectory of your brand
- Core brand metrics
- Reveal relationships between brands and sub-brands or variants
- Integrate other performance indicators for advertising, media, sales, or category, with core brand metrics
- These KPIs act as early indicators of future changes in brand equity (and sales)
Answer critical business questions and take action
- Is my brand on track to grow and meet its objectives ?
- Are there quick corrective actions I can take to meet my objectives?
- Is my media investment working towards my objectives?
- Am I building the right associations to get ahead of the competition?