Brand Architecture

Design successful Brand Architecture

Along with Brand positioning and portfolio strategy, it offers an important tool to drive brand value.

A great brand ​ architecture can ​clarify the brand ​story and structure ​components.  It promotes synergy by explaining relationships between brands.

​Aligning the Brand ​Architecture is a ​powerful way to create ​brand value by:​

  • Achieving brand focus and avoiding ​dilution​
  • Increasing effectiveness
  • Benefits related to the brand, ​to the consumer, and to the corporate.​




Stefina Madjarova

Qualitative Lead