Optimize marketing spend to increase Return On Investment (ROI)
Our solutions in Brand & Marketing ROI allow you to measure, predict and optimise marketing levers.
- Return on Equity evaluates marketing effectiveness on brand building and long-term sales. It measures and forecasts how the marketing mix impacts brand equity by looking at historical spend and brand health data.
- CrossMedia quantifies the impact of multi-media campaigns on key brand metrics and provides actionable insights to help improve media planning.
- Brand Lift Insights delivers in-depth brand measurement for desktop, mobile and social campaign optimisation. Brand Lift Insights is a survey-based approach that determines the effectiveness of a campaign
We help our clients to:
- Understand how each part of the media mix impacts sales and growth.
- Quantify the contribution of brand equity to sales proving the link from brand equity to business outcomes.
- Use AI techniques for rapid brand insights.