Creating the conditions to predispose people
What makes us fascinating, complex human beings also makes us unpredictable and elusive consumers. Heuristics and cognitive biases guide consumer decisions every day. Our behavior change toolkit incorporates an understanding of behavioral economics at each stage of the customer journey. We understand how advertising primes and frames perceptions and influences choices, and how habitual purchases are predisposed by familiarity, loss aversion and brand fluency. We understand how anchoring, social proof and scarcity can encourage people to change their minds, and how the experience of a product or service impacts next choice. We benefit from the power of implicit nudges to enact change.
