Behavioral economics

Creating the conditions to predispose people

What makes us fascinating, complex human beings also makes us unpredictable and elusive consumers.

Heuristics and cognitive biases guide consumer decisions every day. Our behavior change toolkit incorporates an understanding of behavioral economics at each stage of the customer journey.

We understand how advertising primes and frames perceptions and influences choices, and how habitual purchases are predisposed by familiarity, loss aversion and brand fluency.

We understand how anchoring, social proof and scarcity can encourage people to change their minds, and how the experience of a product or service impacts  next choice.

We benefit from the power of implicit nudges to enact change.




Stefina Madjarova

Qualitative Lead

Qualitative Shopper Research

Uncover how shoppers really make decisions – their true motivations and influences