Behavior change toolkit

Understand customers to find growth opportunities

Our behavior change toolkit complements our decision-making model. Its focus is on how to nudge choices and influence behavior in everything, from communications to product development.

Based on factors from psychological to physiological needs, from social influences to cultural contexts, our toolkit helps you break down barriers, optimize strengths and create opportunities.

We examine patterns of consumer behavior to reveal the underlying mechanisms and dynamics.

Through the lens of the customer journey, we identify ‘twitch’ moments of jeopardy and opportunity and ‘stick’ moments of loyalty and risk, where you can focus efforts.




Stefina Madjarova

Qualitative Lead

Behavioural Sciences

Using the latest thinking and methods to understand buying behavior.