Driving launch success
Launching a new product is a time of great trepidation, but immediate response is often difficult to capture. Traditional research can identify the reasons for poor in-market performance, but it takes time to gather the information. Post-launch eValuate analyses what people are saying about your new products or services on social networks to quickly recommend how to fine-tune them or modify communications to optimise launch success.
Questions that Post-launch eValuate can answer:
Key benefits of using Post-launch eValuate:
- Examines consumer feedback immediately after launch with results and recommendations available within a week
- Applies over 30 years’ of innovation expertise to inform the success of your product launch
- Provides guidance on how to improve your product or service
- A low cost alternative to pre-launch research